Understanding the Buyer’s Journey Through Social Media Ads
Social media ads aren't just about flashy images, big promises, and hoping someone clicks Buy Now. That’s a fast way to burn through your budget and get a whole lotta nothing in return. The secret sauce? Understanding your customer’s journey. Because when you partner with a Facebook ad management agency that truly gets how people think, scroll, hesitate, and finally decide to buy—your ads start working with your audience, not against them. So, how do folks move from “Who even are you?” to “Take my money!” on social media? Let’s walk through it, stage by stage. Stage 1: The Awareness Phase (a.k.a. The “Just Scrolling” Mood) Ever found yourself watching a video of someone organising their fridge and then, five minutes later, you're pricing out glass food containers? Yup—welcome to the awareness stage. Here, people aren’t shopping. They’re just existing online—scrolling Instagram reels, watching TikToks in bed, maybe double-tapping a friend’s vacation post. They’re not looking fo...